ItsHerWay Launches ‘Rewrite The Gap’ to Empower Mothers Across MENA Posted on April 25, 2025
ItsHerWay, in partnership with Saatchi & Saatchi Dubai, has introduced Rewrite The Gap—an innovative AI-powered platform designed to help mothers reclaim and reframe their career journeys.
The platform invites mothers to share their personal stories, transforming perceived “career gaps” into meaningful narratives that highlight the value of motherhood both at home and in professional life. “Every mother’s experience is singular, emotional, and deeply human,” said Armin Jamula, Founder of ItsHerWay. “Rewrite the Gap honours that by turning career gaps into a living narrative — one that showcases how invaluable motherhood is. Not only at home, but also in the eyes of the world and other mothers.”