ItsHerWay Transforms Miscarriage Grief into Corporate Action with Powerful New Campaign Posted by Saatchi & Saatchi Dubai
ItsHerWay, in collaboration with Saatchi & Saatchi Middle East, has launched Leave of Absence — a thought-provoking campaign urging companies to implement formal miscarriage bereavement leave policies. The initiative aims to address a sensitive workplace gap often overlooked in the region.
“At ItsHerWay, we believe in championing conversations that matter,” shared Armin Jamula, Co-Founder of ItsHerWay. “‘Leave of Absence’ strikes a deeply personal chord with us as it sheds light on a topic often left unspoken in our region. We are proud to be spearheading a movement that normalizes such an important dialogue and encourages actionable change.”