Earthy Elegance – Blend It. Mix It. Own It.

Earthy Elegance is a unique, experience-driven brand that brings creativity and sustainability together through interactive DIY beauty and wellness stations at events, exhibitions, and private gatherings. We are a service-based company specializing in hands-on, engaging activities where people can craft their own custom lipsticks, lip balms, body scrubs, and soaps—all using high-quality, skin-friendly ingredients.

Our goal is to offer a personalized and memorable experience that allows individuals to blend, mix, and take home their handcrafted products, making beauty truly their own. Whether it’s a corporate event, a luxury exhibition, or a private party, Earthy Elegance adds an exclusive touch by turning self-care into an art of self-expression.

With a strong focus on creativity, sustainability, and engagement, Earthy Elegance is not just about products—it’s about crafting experiences that people cherish.

Soumi Chowdhury is a dynamic entrepreneur, influencer, and marketing strategist based in Dubai. With a strong background in brand management, PR, and social media strategy, she has worked with leading brands across Web2 and Web3 industries. She is also the founder of Earthy Elegance, an experiential brand that brings interactive DIY beauty and wellness stations to events.

Known as “Yacht Mama”, Soumi has built a strong presence in the luxury lifestyle space, specializing in cruise and yacht-related content. She also leads BizBuzzHub, one of the largest women’s community groups in Dubai, and actively collaborates with brands to drive engagement and visibility.

Passionate about innovation and experiences, Soumi continues to blend creativity with strategy, helping businesses grow while delivering unique, memorable experiences.

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