Mastering Project Management in a Hybrid Work & Multipreneurial Life
The modern entrepreneur no longer fits into a singular role. With hybrid work becoming the norm, many professionals are embracing the multipreneur lifestyle—managing multiple businesses, exploring new ventures, and expanding networks to unlock fresh opportunities.
For Armin Jamula, a seasoned entrepreneur with over 17 years of experience in marketing, digital transformation, and business growth, mastering project management across multiple ventures has been key to sustained success. As the GM of New Markets at PayVista, Co-Founder of ItsHerWay, and a leader in community-driven initiatives, she has refined a strategic approach that enables her to balance her time, diversify revenue streams, and scale businesses effectively.
The 5 KPIs of Hybrid Work & Multipreneurial Success
To navigate the complexities of a hybrid work model while managing multiple businesses, Jamula follows five core Key Performance Indicators (KPIs):
1. Time Allocation Efficiency
Managing multiple ventures means that time is the most valuable resource. The ability to allocate time efficiently across an established business, high-growth startups, and emerging ideas determines long-term success. By evaluating where efforts generate the highest impact, entrepreneurs can ensure that each venture gets the attention it needs without leading to burnout.
Pro Tip: Regularly assess and prioritize tasks based on business needs. Using digital tools like project management software can streamline workflows.
2. Revenue Diversification
One of the biggest advantages of being a multipreneur is the ability to build multiple revenue streams. Instead of relying on one business, entrepreneurs can create financial stability and security by investing in multiple ventures.
For Jamula, this has been a crucial strategy—ensuring that if one business slows down, others continue to generate revenue. This approach not only minimizes risks but also fosters continuous growth and innovation.
3. Scalability Readiness
A business that requires constant hands-on management will always limit growth potential. Scalability is key for multipreneurs who want to expand their businesses while maintaining flexibility.
Jamula has successfully built scalable systems in her ventures, allowing businesses like ItsHerWay to grow their impact without sacrificing quality. Whether it’s automating processes, delegating tasks, or using data-driven decision-making, scalable businesses allow entrepreneurs to focus on the bigger picture.
4. Network-Driven Opportunity Growth
In a hybrid work environment, the power of networking and community engagement cannot be underestimated. The best business ideas and growth opportunities often come from strong professional relationships.
Jamula’s expertise in community marketing and women’s business empowerment has allowed her to leverage networks to create new business ideas and collaborations. By building a strong network, entrepreneurs can access mentorship, funding, partnerships, and market insights that drive long-term success.
5. Personal Fulfillment & Security
Beyond financial success, the true measure of entrepreneurial achievement is personal fulfillment. The ability to work on multiple ventures, explore creative ideas, and build something meaningful creates a deep sense of satisfaction.
For Jamula, being a multipreneur is not just about making money—it’s about feeling energized and challenged while maintaining financial security. With diversified income sources, she has the freedom to pursue passions, take calculated risks, and continue innovating without fear of instability.
Why These KPIs Matter for the Future of Work
The multipreneurial lifestyle is no longer an exception; it is becoming the new norm. With the rise of hybrid work, professionals are increasingly managing side businesses, freelance projects, and startup ventures alongside traditional careers. The ability to effectively manage time, scale businesses, and leverage networks will define future success.
Final Thoughts
For entrepreneurs like Armin Jamula, project management in a hybrid work environment is not just about efficiency—it’s about creating a fulfilling, secure, and future-proof business ecosystem. Whether running multiple businesses or exploring new opportunities, applying these KPIs can help maximize success and minimize stress.