Dubai new Freezone for Fitness and Entertainment Blog
Dubai has recently unveiled the International Sports & Entertainment Free Zone Cluster (ISEZA), the nation’s first dedicated business hub for the sports and entertainment sectors within a free zone environment. Situated in One Central, adjacent to the Dubai Museum of the Future, ISEZA aims to streamline licensing processes and foster a collaborative ecosystem to accelerate industry growth.  
ISEZA offers a unified platform for businesses across established sectors such as sports management, marketing, event management, talent representation, and media broadcasting. It also supports emerging areas like e-sports, AI-driven sports technology, and fan tokens. The zone is set to attract a diverse range of industry players, including global brands, sports leagues, franchises, rights owners, investors, sports and talent agencies, artists, media personalities, social media influencers, and creative professionals.  
For women entrepreneurs, particularly those associated with platforms like ItsHerWay.com, ISEZA presents a significant opportunity. Dubai has been proactive in empowering female entrepreneurs through various initiatives and supportive environments. The UAE government has launched programs such as the Emirati Women Entrepreneurs Program, which provides training, mentorship, and funding opportunities, and the SheTrades MENA Hub, aimed at connecting female entrepreneurs to international markets by offering resources and networks.  
Additionally, free zones in Dubai, like ISEZA, offer numerous advantages that can be particularly beneficial for women entrepreneurs:
• 100% Foreign Ownership: Entrepreneurs can have complete ownership of their businesses without the need for a local partner.
• Tax Benefits: Free zones often provide tax exemptions, including zero corporate and personal income taxes, enhancing profitability. 
• Streamlined Setup Processes: These zones offer simplified and efficient procedures for business setup, reducing administrative burdens. 
• Access to Modern Infrastructure: Entrepreneurs have access to state-of-the-art facilities, including office spaces, warehouses, and support services. 
ISEZA’s strategic location and comprehensive support services make it an attractive option for women entrepreneurs looking to venture into the sports and entertainment industries. The zone’s focus on emerging sectors like e-sports and AI-driven sports technology aligns with the innovative spirit of platforms like ItsHerWay.com, which supports female entrepreneurs in diverse fields.  
By leveraging the opportunities provided by ISEZA, women entrepreneurs can establish and grow their businesses in a supportive environment that encourages innovation and collaboration. This initiative not only reinforces Dubai’s status as a global business hub but also contributes to the broader goal of promoting active sports and a healthy lifestyle in the UAE.