Build B2B products & services that are positioned to sell [Part I] - Pre Recorded

• B2B Product / Service Companies

• Participants: Business Owners,  Marketing Heads and Customer Experience Heads

WHY THIS COURSE?

Many businesses hit a slump after initial growth. The reason? They're neglecting critical market signals and customer insights - this results in misaligned positioning and not being able to speak the customers’ language.

While businesses recognize the importance of deep market understanding, only a fraction capitalize on it using a scientific & structured process.

Don't let this halt your momentum. In this 3-part series, we’ll help you delve beyond surface-level insights and help you implement the latest customer led approach to:

1. identifying your audience's evolving requirements

2. defining your unmatched value and 

3. igniting a new phase of growth

Feel the satisfaction of knowing every pulse of your market where you lead with precision and purpose.

COURSE INFORMATION [3 PART SERIES]

OVERALL BENEFITS OF THE COURSE

• Reduce sales cycle (from pitch to won deals)

• Increase high intent prospects

• Reduce your overall Customer Acquisition Cost

• Position your product/services for sustainable growth

PART I - The Core of Business - Your Prospects & Customers

Delve deep into the world of your customers and prospects. In the era of customized solutions, understanding them is not just important; it's imperative.

Topics Covered

• Positioning & Customer Led Growth 

• How to gain profound Insights into your customers behaviours and preferences.

• Segmenting your customers

• Crafting customer personas: beyond demographics / firmographics

• Feedback loops: Continual learning from customer/prospect interactions.

Outcomes

• Develop a  comprehensive customer persona for precise targeting.

• Implement a robust feedback system to continually refine understanding.

• Set the stage for tailored value propositions.

Benefit

• Establish a deep-rooted connection with your target prospects / customers

• Improve your product / service offerings

• Lay the groundwork for more focused and effective strategies for positioning your brand