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ItsHerWay and Cashew are Coming Together to enhance the customer's shopping experience

ItsHerWay and Cashew are Coming Together to enhance the customer's shopping experience

ItsHerWay has joined hands with Cashew to bring amazing financial flexibility to its customers. With a valid debit or credit card, any buyer at the ItsHerWay platform is good to go within a few clicks. With zero interest and no hidden costs, ItsHerWay customers can now shop for their favorite brands on the website and divide their payments into interest-free installments. 

ItsHerWay is a growing tribe of 2000+ female entrepreneurs that always intend to achieve wider exposure by collaborating with more strategic partners. This new partnership with Cashew aims to drive more acquisition & higher basket volume for our sellers by offering customers more flexibility to pay – Power of Financial Nirvana. The 'Buy Now, Pay Later' option that Cashew brings to ItsHerWay platform, allows buyers to purchase more without worrying about having to pay in one go. Cashew will also provide promotional support for new brands to gain mass awareness through the ItsHerWay platform. Cashew in collaboration with ItsHerWay also plans to educate and enable brands for mobile and social commerce via monthly information sessions.

Cashew is a payments-led financing company that is operating across the MENA region and tackling the challenges consumers face in gaining access to finance at the point of sale. Cashew's goal is to help people finance the important things in life. They provide a tech solution that offers a fairer and faster way to pay. With its 'Buy Now, Pay Later', customers can split the cost of everything they love! And the best part is – It’s completely interest-free!

Cashew was acquired by Mashreq earlier last year which strengthened its market presence greatly. BNPL is a game-changer. It spreads the cost of any payment, big or small, into 3, 6 or 12 installments and lets the customer explore the flexibility of the pay-later option. Cashew wants to support the ecosystem in onboarding small businesses who have their own payment systems through any web platforms.

To celebrate the partnership and start a new journey, Cashew will be doing a giveaway worth AED 500. The lucky winner will receive an ItsHerWay website gift voucher worth AED 500. Follow ItsHerWay and Cashew social channels to stay updated about the giveaway that will be announced soon.

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