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ItsHerWay and Silicon Central Mall Empower Female Entrepreneurs at the Showcase for her Women’s Day Special Expo Even from 7th – 9th March

Dubai, UAE - In a landmark initiative, ItsHerWay and Silicon Central Mall are proud to announce a strategic partnership to uplift women's entrepreneurship with the Showcase For Her expo. The highly anticipated event will unfold at Silicon Central, the latest addition to Dubai's retail landscape, nestled in the innovation hub of Dubai Silicon Oasis.
Ms. Armin Jamula, Founder and CEO of ItsHerWay, alongside Ms. Nessa Delle Pacquiao, Marketing Manager of Silicon Central Mall, and Mr. Shirazul Haq Khan, Mall Manager, have crafted a platform that propels women-led businesses to the forefront. This partnership is a testament to ItsHerWay's commitment to nurturing an ecosystem where female entrepreneurship flourishes.
The Silicon Central Mall, which has recently welcomed a surge of visitors since its opening, is poised to enhance its leisure offerings with a state-of-the-art entertainment area and wide range of f&b choices . From March 7th to March 9th, Showcase For Her will host a series of workshops, engaging talks, and pivotal discussions daily, dedicated to driving female-led business growth.
This collaborative venture will culminate in a spectacular celebration, spotlighting the innovative products and services of ItsHerWay members and vendors. "Fostering female entrepreneurship within the retail sector is crucial to enriching the diversity of Line Investments & Property's portfolio," remarked Mr. Shirazul Haq Khan, drawing on his extensive experience in mall management.
The event will not only highlight the contributions of women in business but will also honor them with awards and certificates, underscoring their tenacity and achievements in the industry.
Entrepreneurs looking to participate can secure their booths now. For more information, contact or explore opportunities at
Join ItsHerWay and Silicon Central in this grand celebration of women entrepreneurs, a testament to the progressive spirit of Dubai's business community.
Contact: Armin Jamula Founder and CEO, ItsHerWay Email: Website:
About ItsHerWay: ItsHerWay is at the forefront of empowering women entrepreneurs globally, providing the necessary tools, community, and resources for their success.
About Silicon Central, Dubai Silicon Oasis: Silicon Central, a new icon in Dubai's Silicon Oasis, is strategically located to attract a vast audience, offering an unparalleled retail mix, dining options, and entertainment facilities and a comprehensive family entertainment center.
Media Boilerplate: Line Investments & Property L.L.C: Line Investments & Property L.L.C, part of the renowned Lulu Group International, directs the development and management of a prestigious portfolio of malls across the Middle East and India, delivering comprehensive retail solutions from inception to operation.
Silicon Central: A Hub of Innovation and Retail Excellence: As a beacon of innovation, Silicon Central serves the Dubai Silicon Oasis community, a sustainable and technologically advanced district. With a generous GLA, ample parking, and an array of retail and dining choices, Silicon Central is positioned as the ultimate convenience and lifestyle destination for shopping, socializing, and entertainment.
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