Skip to content and Marriage Mantra Events Strengthen Partnership for Greater Growth Across the Region

4th August 2023 -, a leading platform empowering women-led businesses, and Marriage Mantra Events, a renowned event management company, are delighted to announce the expansion of their partnership. Following the successful collaboration during last year's Indian Bridal and festive season, both companies are joining forces once again to drive even stronger growth across the region.


The initial partnership between and Marriage Mantra Events during the Launch Show Parineeti marked a significant milestone, bringing together modern entrepreneurship and traditional fashion labels from India in perfect harmony. The collaboration showcased the immense potential of synergy between like-minded organizations and their commitment to empowering women-led businesses.


Founded by Anal Mehta and Poonam Ramchandani, Marriage Mantra Events perfectly aligns with the values upheld by and its founder, Armin Jamula, in supporting and promoting women in business. Building upon the resounding success of their previous collaboration, the two companies are excited to announce the second edition of the Parineeti festive show. This exclusive one-day event is scheduled to take place on September 24th, 2023, at the prestigious Taj Hotel in Business Bay.


Parineeti aims to provide a unique and immersive shopping experience by bringing together a diverse range of brands under one roof. and their ecosystem will play a crucial role in maximizing visibility, enabling seamless follow-through, and promoting the event extensively throughout the UAE. This partnership will harness the thriving female entrepreneurship ecosystem in the UAE and showcase the success stories that emerge from cross-border collaborations.


Armin Jamula, Founder of, expressed her excitement for the upcoming event, stating, "We are thrilled to expand our partnership with Marriage Mantra Events for the second edition of Parineeti. The success we achieved last year was a testament to our shared values and commitment to empowering women-led businesses. Together, we will create an exceptional platform that celebrates fashion, entrepreneurship, and the strength of collaboration."


Anal Mehta and Poonam Ramchandani, Founders of Marriage Mantra Events, echoed the sentiment, saying, "We are proud to continue our partnership with Parineeti represents a transformative event that brings together the best of fashion and entrepreneurship, offering a remarkable shopping experience for all attendees. We are excited to showcase the growth and potential of women-led businesses and cross-border collaborations in the UAE."

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