So, without letting pessimism perpetuate its business, ItsHerWay has chosen to offer the highly coveted membership to all UAE based female owned businesses on a monthly installment plan. “The idea is to make it easier for businesses to persist in a time when everybody is cash-strapped. For educators, this is a great time to explore learning services and help evolve them into a more online friendly offering. We already have a well-oiled machine in place with enough exposure within the UAE to support small businesses”, said Armin Jamula, Founder and CEO of ItsHerWay. “We will also extend our support to businesses and individuals that are venturing into the previously unexplored territory of e-commerce by guiding them in setting up their accounts”, she added.
Small businesses are deeply tied-in with community markets, pop-ups and exhibitions and have been adversely affected by their indefinite closure. The free ItsHerStore membership will give them greater visibility and allow these businesses to sell online to a much larger client base. Likewise, free ItsHerSkill membership will also give educators an alternative to traditional classroom education. A dedicated online storefront, trusted payment gateway, full-fledged last mile delivery, fully integrated mobile app, personalized CRM customer support system as well as social media and email marketing support are all manifested as part of the platform’s memberships.
ItsHerWay is driven by the core value of empowerment and financial independence of women. The former is the online platform for retailing products and the latter is where professional women share their expertise through various services. Established as well as new female owned business can easily sell through these platforms without the need of a trade license. Currently, the number of active users on ItsHerStore holds at 300+ and on ItsHerSkill at 100+.
ItsHerWay aims to build a fully supportive ecosystem for women entrepreneurs through 3Cs. Under the current circumstances, ItsHerWay has implemented the 3C framework in the following manner.
1. Commerce – Getting new brands onboard to list their products on ItsHerStore.com and educators to list their services on ItsHerSkill.com, free of charge. E-commerce marketing efforts have also been diversified and enhanced to include paid advertising in order to push online sales for registered sellers.
2. Community – Building a bigger community of sellers who can benefit from the platforms. Throughout this period, ItsHerWay has been proactively reaching out to these sellers offering additional support in staying afloat.
3. Collaboration –Every member of ItsHerWay community is linked together in a collective learning process. These meaningful relations help members work towards a common goal – Women’s Economic Empowerment. To make the best use of this down time, ItsHerWay has been holding free positivity, meditation, wellbeing and mentorship sessions as well as expert advice seminars in collaboration with numerous industry specialists.