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About Us

Our community at is growing strong, with over 3000 members now on the platform. Members of ItsHerWay take advantage of the support we offer in commerce, community, and collaborations to help them succeed in their businesses.

According to the World Economic Forum’s (WEF) Global Gender Gap report, it will take another 132 years to address the global
gender gap. ItsHerWay aims to be one of the leading platforms to enable more female led businesses growing through our ecosystem. Our members can easily connect with other women entrepreneurs, share their experiences and expertise, and find the resources they need to grow their businesses.

We are proud to report that our efforts have been making a real difference in the lives of women entrepreneurs. The global benchmark of successful businesses surviving the 0 to 3-year mark is at 5% today, while at through our ecosystem, we are proudly boasting an 18% success rate of Women Owned Businesses registered as ItsHerWay members. This is a testament to the power of our community and the support we offer to help women-led businesses grow and succeed.

Whether you are just starting out or have been in business for years, our community at is here to help you thrive. Join us today and take advantage of the many benefits of being a part of our growing community. Together, let us bridge the gender gap and empower women to achieve their dreams.

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Our Member's Speak About Us

Its Her Way is a wonderful platform where you can shop for unique and beautiful products with ease. I placed an order for Slides and there was a problem with the order but the entire team had been so helpful. From the beginning to the end, they have been highly cooperative. They have constantly been in touch with me and helped me through the entire process making it ever so smooth and seamless. When I recieved my correct order, it was all the more beautiful. I would highly recommend Its Her Way to all shoppers.

Shafaq Fahad

Absolutely great platform for female business owners to expand the brand awareness, to sell products and to get help and support from like-minded people. Love being part of It's Her Way, love the warm and inspiring atmosphere in the community. Always enjoy our community gatherings with tons of useful information and help. Highly recommended!

Nataliya - Bee Candle

ItsHerWay is a great platform to all budding #shepreneurs, like me, who want to get out there, reach a larger audience, connect with like-minded people and thrive in their business.
The help and support that the IHW team offers is extraordinary.
I'd certainly recommend this to platform to all women entrepreneurs in the UAE.

Insiya - Social Media Services

An amazing and genuine group that helps other women grow. Armin and her team are very helpful, compassionate, and supportive anytime of the day!

Rahaf Kobesi

Armin Jamula has truly put together something unique for women entrepreneurs. The concept of sharing India’s and pooling strengths is one that is much required, and ItsHerWay is proving to be a wonderful platform. May the tribe of shareprenuers increase! Thank you Armin.

Anita Shirodkar


  • June 23, 2023

    Women's Returnship Programs: Creating Better Opportunities for Career Restart in the UAE

    Exploring the significance of women's returnship programs in the UAE, this blog highlights the challenges women face when reentering the workforce after a career break and how returnship programs address these hurdles. It discusses prominent returnship programs offered by companies like UniversalGiving, Goldman Sachs, and HubSpot, emphasizing the need for a supportive ecosystem through employer awareness, skill enhancement, and networking opportunities. These programs contribute to creating better opportunities for women seeking to restart their careers in the UAE.
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  • May 4, 2023

    ItsHerWay Announces First Women's Recruitment Drive in Dubai

    ItsHerWay, the leading women's career development platform, is launching the first-ever Women's Recruitment Drive in Dubai on May 31, 2023. The event will feature workshops to help women develop their personal branding and upskill themselves. Up to 20 local companies will be in attendance, looking for candidates for different roles and internships. Attendees will have the opportunity to learn from experts in their fields, network with peers, and participate in instant interviews. Space is limited and interested participants are encouraged to book their spots as soon as possible.
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  • April 20, 2023

    Hire Right and Fire Right- Employee Retention for SMEs

    Hiring the right people, retaining talented employees, firing those who are not fit for the job, and creating fair and appropriate pay scales are critical aspects of managing your small business effectively. By following these tips and guidelines, you can create a successful and productive team that will help you achieve your business goals.
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