The 138 Way

"The 138 Way is a purpose-driven fashion brand that redefines the way we express our values and aspirations. Our mission is to inspire and empower individuals through fashion that intertwines purpose, empathy, and respect for nature. We envision a world where fashion is a medium of self-expression and impact, and we're committed to making this vision a reality. "

" "Hi! I’m Mahmoud Al Juaidi, the guy behind The 138 Way. I love fashion, but not just any kind. I'm all about clothes that mean something and make a difference. That's why I created The 138 Way, a brand that's all about purpose, caring for others, and looking after nature. The 138 Way is more than just a brand, it's a group of people who care about the same things. It's like a club for folks who want their clothes to say something about who they are and what they believe in. When I'm not working on The 138 Way, you'll find me at the gym, listening to a podcast, or trying to push the limits of what a deep conversation with ChatGPT can look like. I love to learn and get better at things, but I always make sure to keep things fun. So here I am, a guy in a world full of amazing women, ready to change the way we think about fashion. Let's do this!" "