Delegates will learn the techniques and skills needed by the professional ‘business-to-business’ (B2B) salesperson, in these highly competitive times. It is a very participative course which reinforces learning points, through syndicate and practical exercises. It is also a very helpful course for those people who have just been appointed to a sales position, and who need to fully understand the key concepts and structure of a sale. All the processes of B2B selling are covered in an easy-to-understand, step-by-step format.
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