{"title":"Free Resources \u0026 freebies","description":"\u003ch1\u003eFree services and products from our ItsHerWay member's community. \u003c\/h1\u003e\n\u003ch1\u003e \u003c\/h1\u003e","products":[{"product_id":"emcee-services","title":"Emcee Services","description":"Starts at 800. I have hosted various Corporate Award Shows and Webinars as an MC and parallel speaker. 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The reason? They're neglecting critical market signals and customer insights - this results in misaligned positioning and not being able to speak the customers’ language.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eWhile businesses recognize the importance of deep market understanding, only a fraction capitalize on it using a scientific \u0026amp; structured process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eDon't let this halt your momentum. In this 3-part series, we’ll help you delve beyond surface-level insights and help you implement the latest customer led approach to:\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eidentifying your audience's evolving requirements\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003edefining your unmatched value and \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eigniting a new phase of growth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eFeel the satisfaction of knowing every pulse of your market where you lead with precision and purpose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eCOURSE INFORMATION [3 PART SERIES]\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv\u003eThis is the first part of a three part course series called 'Build B2B products and services that are positioned to sell'. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eThe parts in the series are below:\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003ePart I [current] - The Core fo Business - Your Prospects \u0026amp; Customers\u003c\/li\u003e\n\u003cli\u003ePart II - Crafting Your Unique Value.\u003c\/li\u003e\n\u003cli\u003ePart III - Messaging \u0026amp; Momentum - Drive \u0026amp; Convert\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eThe overall description of the course continues below followed by the details of Part I.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cdiv\u003eThe parts in the course have been designed to be cohesive but can be taken independently.\u003c\/div\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eOVERALL BENEFITS OF THE COURSE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eReduce sales cycle (from pitch to won deals)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eIncrease high intent prospects\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eReduce your overall Customer Acquisition Cost\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003ePosition your product\/services for sustainable grow\u003c\/span\u003e\u003cspan data-ogsb=\"rgb(247, 247, 248)\" data-ogsc=\"rgb(29, 29, 29)\"\u003eth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003ePART I - The Core of Business - Your Prospects \u0026amp; Customers\u003c\/span\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eDelve deep into the world of your customers and prospects. In the era of customized solutions, understanding them is not just important; it's imperative.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(67, 67, 67)\"\u003eTopics Covered\u003c\/span\u003e\u003c\/h3\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003cul\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003ePositioning \u0026amp; Customer Led Growth \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eHow to gain profound Insights into your customers behaviours and preferences.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSegmenting your customers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eCrafting customer personas: beyond demographics \/ firmographics\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eFeedback loops: Continual learning from customer\/prospect interactions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(67, 67, 67)\"\u003eOutcomes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-ogsc=\"rgb(55, 65, 81)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eDevelop a  comprehensive customer persona for precise targeting.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(55, 65, 81)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eImplement a robust feedback system to continually refine understanding.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(55, 65, 81)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eSet the stage for tailored value propositions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(67, 67, 67)\"\u003eBenefit\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-ogsc=\"rgb(55, 65, 81)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eEstablish a deep-rooted connection with your target prospects \/ customers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(55, 65, 81)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eImprove your product \/ service offerings\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-ogsc=\"rgb(55, 65, 81)\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan data-ogsc=\"rgb(0, 0, 0)\"\u003eLay the groundwork for more focused and effective strategies for positioning your brand\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; 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