Collection: Auruhfy

 

Sustainable | Ethical | Zero Waste | Handcrafted Fashion

Sustainable fashion is a movement fostering eco-friendly textiles and fashion items, also addressing any kind of environmental exploitation and this is what sums up the whole concept behind Auruhfy. 

 

Auruhfy is a homegrown sustainable design and home-decor brand which accentuates on blending traditional Indian crafts and textiles keeping in mind the importance of sustainability. They do an assortment of high-quality handcrafted women's clothing, accessories, and numerous magnificent home decor products. Launched and Co-founded back in the year 2016 by two young women entrepreneurs namely Ms. Prashasti and Ms. Kanupriya, Auruhfy was built on their shared passion for design and aesthetics. But currently, it is solely owned and managed by Prashasti Goyal.

 

Prashasti Goyal, Owner, and Founder at Auruhfy

From being an Interior Designer and certified fashion stylist to now, a successful owner and founder at Auruhfy. Passionate, Diligence, an aesthetic connoisseur, and brazen are the words to describe Prashasti Goyal who handles all the operations and successfully runs the fashion house all on her own.

Hailing from Jaipur, Prashasti has spent the last few years in Delhi; and began her educational journey by pursuing a Bachelor in Interior Architecture and Design from Pearl Academy (2014) accompanied by a position of employment as a Senior Interior Designer with a Gurgaon based company.

Later on, her passion and love for Indian textiles and craft led her to launch her own homegrown brand in the year 2016 by the name of Auruhfy embracing sustainable home furnishing in the Industry. Although she knew from the very start that fashion was her calling, which resulted in opting for an affiliate course in Fashion Styling and trend forecasting from Milan Fashion Campus, Italy.

She was too determined to achieve the desired goal which urged her to do thorough research before coming up with something as amazing as she is. Her visit to the chair crafts society in Bhuj Gujarat (known for its textiles) gave her a lot of insights as to how local artisans work and went through the entire learning process that goes into the making of the final product. Within a few months, she launched a new segment to her brand i.e sustainable fashion label. Her vision was to create a one-stop solution for lifestyle, be it apparel, accessories, or home furnishings.

The brainchild of Ms. Prashasti, Auruhfy, is an ethical homegrown label that strongly believes in discovering and implementing Indian textiles and crafts and practicing the idea of sustainability. She strongly believes in creating a system via her brand which will help artisans, and nature to be sustainable by encouraging hand weave, natural dyes, fair wages, and (ideally) zero waste. The aim is to create modern, comfortable clothing for women and home furnishings to give an individual’s space a warm and lively feel. The designs are created to highlight Indian craft and textile heritage with minimalistic cuts.

Her dedication, enthusiasm, and determination towards the brand speak all of her skill set. She now has the vision to build the brand to be recognized globally keeping in mind that sustainable fashion is the future and the need of the hour.


44 products
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  • Raven Asymmetric Draped Dress
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  • Raven Co-Ord Set
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  • Raven Layered Culottes
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  • Raven Mermaid Skirt
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  • Raven Draped Bustier
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  • Draped Antheia Asymmetric Skirt Set
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  • Sheath Asymmetric Shirt
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  • Draped Antheia Asymmetric Skirt
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  • Berry Blue Crop Top
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  • Antheia Draped Saree
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  • Teal Asymmetric Draped Dress
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  • Berry Blue Hi - Low Tunic Set
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  • Neoma Curved Hem Shirt Set
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  • Berry Blue Hi - Low Tunic
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  • Neoma Asymmetric Co-ord Set
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  • Antheia Dual Tone Dress
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  • Antheia Draped Dress
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  • Antheia Cape
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  • Revel Asymmetric Half n Half Tunic Set
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  • Draped Eirene Asymmetric Skirt
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  • Weave Bustier
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  • Durum Mellow Yellow Shirt
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  • Durum Sunset Shirt
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  • Sheath Asymmetric Shirt Set
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  • Midnight Blue Layered Culottes
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  • Teal Fern Dual Tunic Set
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  • Teal Fern Dual Tunic
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  • Fern Green Asymmetric Shirt
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  • Neoma Curved Hem Shirt
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  • Neoma Asymmetric Skirt
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  • Neoma Ruffle Top
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  • Eirene Hi Low Tunic Set
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