Customers are the most important part of any business. Without them, you wouldn't have a business at all. But how do you keep them coming back for more? How do you build a brand that resonates with your customers and entices them to keep coming back?
The answer lies in understanding the needs of your target audience and finding ways to address those needs. For example, if your target audience is made up of busy commuters, then maybe it makes sense to offer delivery services. If they're mostly young professionals who are looking for convenience and affordability, then offering bulk packs or subscription boxes might be a good idea. The goal is to find out what your customers want, then give it to them—and then do it over and over again!
There are four key elements to win the hearts of your customers:
Customers who have been with you for a while are more likely to be satisfied than those who have just joined. If you have a loyal base of customers who trust you and enjoy your products or services, then there's a good chance they'll keep coming back for more!
Customer reviews will give you an idea of what the customers think about your brand. It also gives them a chance to voice any concerns or issues that may have arisen during their purchase experience.
You can encourage your customer to review your brands on various platforms and channels, including social media and your website. You can also encourage them to leave feedback via email or phone calls so that they feel like they've been heard, even if they don't have time or space to write out a review.
When your customers leave reviews, they're letting others know how they feel about your product or service. This gives those potential customers an opportunity to decide whether or not they want to buy from you as well!
If someone buys from you multiple times and stays committed to buying from you in the future, then they're probably happy with how things are going between the two of you! That means that if someone has bought from you before (or even just once), then it's worth contacting them again when there's an opportunity for them to try something new or different—because who knows? Maybe this time around they'll be even happier than last time!
If you are a seller at It’s Her Way, we can give you more tips on incentivizing your customers to purchase more frequently from you. At
itsherway.com we've been doing it since 2017 and have over 1.5 million royal customer bases, increasing every day.
If you're still looking for a way to increase your business, get to know more about how to become a seller here: https://www.itsherway.com/
Effective communication between customer and company is essential to preventing problems before they happen. When a customer has an issue with their product or service, they should have a clear and easy way to contact someone who can help them resolve it. In today's digital world communication can never be a problem. To connect with your audience online check out our social media management service https://www.itsherway.com/products/social-media-account-managed-by-itsherway?_pos=2&_sid=ad1c0b32e&_ss=r
In conclusion, your customers need to feel a deep level of satisfaction when they are interacting with your brand. They need to feel like they are getting exactly what they need and nothing less. When this happens, customer loyalty grows and word-of-mouth begins to spread, leading to more and more satisfied customers.
Want to learn more about how to connect your business to your customers? Register for our upcoming events and webinars https://www.itsherway.com/collections/itsherway-events-and-webinars
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You have a unique voice that sets you apart from the competition. But what if that voice isn't reaching your target audience? What if they're not even able to understand what you mean?
If your brand's messaging isn't connecting with your audience, it's time to get back to basics. You need to revisit where your brand comes from and how it defines itself in order to create a cohesive narrative around what sets you apart from other brands on the market.
The best way to reach your audience is to speak in their language.
Your customers are your best brand ambassadors, and they'll tell the world about you if you treat them right.
Getting the right messaging tone for your business is like finding a needle in a haystack—except it's a haystack made of needles.
And that's not even the worst part. You have to find the needle that fits your message, put it in your hand, and then try to use it to sew up your own hand!
Did we scare you too much? Don't worry: we've got you covered too. Here are some tips for setting a messaging tone that's just right for you and your customers:
As you build your message, keep in mind that your audience likely doesn't care about the features and benefits of the product—they simply want to understand what problem it solves for them, and whether or not it's worth spending their money on. With this in mind, carefully consider your wording to ensure that you use the most concise, convincing language possible.
Want to kickstart the journey of giving your brand a voice with itsherway.com? You can check out our personal branding consultants and the services offered on this link https://www.itsherway.com/products/brand-strategy-consultation?_pos=1&_psq=brand%20&_ss=e&_v=1.0
P.S: we host amazing events to make your branding journey easier, check out what we’re up to this month https://www.itsherway.com/collections/itsherway-events-and-webinars
written by: Nazia Ansari
]]>The challenges of growing a business are multifold. At first we've got to build a mindset of keeping up with the market and its trends. Check out this quick read where we talk about the various challenges every business owner needs to face and make sure she wins!
]]>1) Always keeping an eye out for category players even if you're just starting out or 5 years into the business....
2) Planning ahead while reviewing backwards. It is essential to do both looking ahead and tracking what was done. If we do not reflect we will not be able to create bigger impact.
3) Cash flow and financial management it absolutely crucial for your sustenance. Create simple expenses tracking systems and even track the smallest of the income you've made with the discounts you give. This will help you build for the long term.
4) Problem solving and not shying away from getting your hands dirty. There will come a time to hire people and do the things you're doing right now, but until then think smart, think on your feet and always always ask for help.
5) The right systems should be implemented over a period in your production pipeline, communications, branding and overall business processes.
6) Skills and attitudes. If you don't have the skills to do it all, you better make sure you have an attitude to "wing it", you can then eventually up-skill yourself as you go along this journey.
7) Change is the ONLY constant in life, and what better than the Pandemic as an example. People, businesses and political parties that were open to welcoming change were the ones that survived and were even able to thrive. As a business owner especially in this era, you need to be flexible and adaptive to change.
We hope that you've enjoyed reading this post as much as we've enjoyed discussing these among our Shepreneur community. Join ItsHerWay and extend your support system by at least X 1000. Sell with us today. Click here to know more
]]>Can you just think about your life without the internet today? Oh, let's stop this nightmare right here,
This is how an eCommerce platform has its golden era right now. Everyone is connected and nestled in their tiny online bubbles with no intention of returning to conventional ideas. Getting into this trend is beginning to look like the most innovative way to start an online business.
So, you guys conclude that your digital footprint is a key factor that has to be enhanced to spice up our online sales.
But how?
Here are some exclusive ways through which you can enhance your digital footprint
Whether brainstorming ideas, discussing a complicated problem, or writing a scholarly essay, the concept remains the same: the further you get into the operation, the more you will learn the purpose and the easier it will all become.
Developing a brand is not a piece of cake. The more you talk about, write, learn and unlearn, the more uniform it will become. It is no surprise that if your digital footprint grows high, it will make your brand more familiar to your customers, much more focused on messaging, and much more recognizable to prospects.
By strategically pushing your brand through multiple channels (websites, directories, social media, blogs), you amplify your visibility. By doing so, you end up answering significant questions about your identity, helping your brand get to the actual nuances of what you represent as a company.
There is a unique difference between someone who says that they're an expert and someone who shows it. An expansive and publicly accessible knowledge base displays confidence and instills trust. While your brand can push its services and apparent expertise all it wants, a wide variety of useful, relevant, and consistent content will speak for itself.
A high-quality, extensive digital footprint helps in getting more organic traffic. To speak more precisely, the more your brand permeates the vastness of the web, the more chances it will be on the search results. When your content has climbed the "Google totem pole" of information, prospects can safely assume that your company is a trusted resource in its niche.
You now have the idea of enhancing your digital footprint, now let me answer your question of how to sell online. Finding a profitable idea to grow is not an easy task, but you will be surprised at where you can find product suggestions sometimes; the answer might be hiding in plain sight.
Why reinvent the wheel when you have ItsHerWay.com, which exclusively helps women entrepreneurs by building a community that not only helps them but also sell their products and services via eCommerce channels
Here is why ItsHerWay.com is one of the best platforms that help women entrepreneurship, Trashing the gender gap on online platforms helps the wallets of women entrepreneurs and exponentially growing global e-commerce markets.
The pandemic has focused on the digital economy's potential and limitations. Large and small companies' success in business increasingly depends upon leveraging online sales.
But technological breakthroughs do not always decode into advanced inequality for women, who persistently lag behind men when accessing and using the digital marketplace. At ItsHerWay.com, the aim is to make sure that disruptive technologies drive economic development for each and everyone and close existing ideas.
If you want to build a website, it's never been easier to do so. You need a plan and the tools to build out your channel sales principles. It is not bricks and mortar or digital; it's all about both working together to create sales and customer data you control. Hence ItsHerWay.com lends you hands in doing this so.
However, it's not entirely hassle-free. With so many success stories fuelling the interest in this market, the competition to sell online is high and growing, but it is never crucial with ItsHerWay.com as they do the homework in helping you succeed.
To conclude this, not all digital footprints are made the same. Creating a perfect digital footprint means more than putting your business online. An effective footprint is built wisely and strategically, choosing each digital channel with purpose and then not rushing to the next channel until content. A half-baked website and an empty Facebook page won't bring the sales to lead to your door.
When things are done right, your digital footprint will help your brand reach more audience, speak for itself, and establish itself as a thought leader.
Hope you find this blog useful….!
Written By: Nasrath
]]>Instead, setting up an online business has become easier and much more rewarding for any seller!
But, what are the key benefits of selling online and why is it worth to sell your products or services, especially for women who run their small businesses, on an e-commerce website?
This blog post will help you understand better the key benefits of selling online and choose a reliable ecommerce platform such as Marketplace - By ItsHerWay – ItsHerWay FZC ,where you,as a business-owner woman, can sell and promote any product or service you want !
1.Lower Running Costs : The costs of selling online are much lower than selling offline! You can save on staff, wages, and other business costs such as electricity, heating costs, and above all rent. The money saved can be used to improve your business in terms of quality and product range.
4.Time-Saving: TIME IS MONEY! And because it is so precious, you should know how to invest it well. When selling online, all business processes and payments are automated so you can save your time for creativity and development.It is a win-win game.
5.Higher Profits The payment process happens through secure ways that guarantee you are getting 100% payment straight away, hence more cash flows to your bank account. The selling margins are much higher when selling online than those of selling offline due to the options offered by the website such as the selling cart and the shopping options that control the whole process of selling and buying.
Still, hesitating about selling online?. Try launching your online business using our online e-commerce platform that is supporting +2000 women-owned business itsherway.com and be part of our women-powerd business tribe today !
Written by: Independent Contributor INAS MUGHRABI
About Inas Mughrabi:
It has not been long since Inas made the transition from a language instructor to a translation professional to a full-time content writer. Quite a ride!
Now, working in the writing field, she understands that her passion is here and it has always been here! Since then, she has successfully completed many projects in content writing on various themes.She also realizes that an inquisitive mind and the ability to understand the niches are a must in this field. But most importantly, it's all about connecting with the reader!
She has a flair for details and a passion for all new trends.
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Getting your first real customer is a significant milestone for every entrepreneur. But sealing the deal on your first sale takes time and focus. With hundreds of channels and ways to promote your business, it can be hard to find the ones that make the most sense for your business and produce worthwhile results.
Why targeted traffic is crucial for new stores
As the owner of a new online store, it's easy to think you’re improving: nitpicking brand colors, flip-flopping on fonts, second-guessing your pricing, and getting caught up in the minor details as you build a business behind closed doors.
Real improvement, on the other hand, is only possible when you expose your business to the world. You can't know what you're improving unless you establish a benchmark that you can quantify through hard numbers. That's why traffic is so important.
You won’t know if there's any interest in your products if you don’t drive traffic. You won’t know if your prices are too high if you don’t drive traffic. You won’t know if your brand resonates with your intended audience if you don’t drive traffic.
That's why I propose this challenge:
No matter where you are in your business, spend the next 30 days focusing on driving targeted traffic to your store above all else.
To ramp up your marketing, here’s the most widely applicable ecommerce marketing tactics into a checklist you can use to focus your efforts, along with beginner-friendly resources to learn how to execute them.
We'll start this checklist with free, easy traffic sources to get warmed up. Then we’ll move on to more highly targeted marketing that requires bigger time or even financial investments.
Free traffic sources: Going after the low-hanging fruit
The first sources of traffic to explore are the free ones. This typically involves sharing your store manually with your network and relevant online communities.
Since these traffic sources are relatively easy to create and available to every online store owner, they're a great place to start. Keep the following tips in mind as you tackle free traffic sources:
Tip #1: Consider offering a discount code to entice people to check your store out.
Tip #2: Every action you take online has the potential to drive traffic back to your store. Add your store URL to your personal online profiles, such as your Twitter bio or your Disqus profile for blog comments.
Tip #3: Don't spam audiences with repetitive, low-quality promotional messages. Instead, look to provide value and make authentic connections.
Tap into your personal networks
Many entrepreneurs get their first few sales from their personal connections, and there's nothing wrong with that. So share your store on your personal Facebook, Twitter, LinkedIn, Instagram, and Snapchat accounts to announce it to your entire network.
Consider also emailing your closest connections directly to get the word out about your store's launch. Explicitly ask them to donate a share—they don't need to buy from you to show you their support.
If you don't get any sales from this, don't be discouraged as this is the least qualified source of traffic in this entire list.
Join online communities
Don't underestimate the value of putting a link to your store in the right place. Find niche online communities in your industry. These channels is an opportunity to reach people who’ve organized themselves around specific interests. Conduct a search for interests that relate to your business.
Join groups that your target customers frequent and become an active member, connecting with others in the community. After you’ve built up a reputation and created authentic connections, you can share a link to your store, perhaps with a discount code.
Paid advertising: Spending money to make money
The best way to get targeted traffic quickly is through paid advertising. The good news is that many paid advertising channels allow you to pay per click. In some instances you can start with a budget as low as $10.
Each advertising platform is different, and you should choose these channels based on who you’re targeting and how the tools allow you to reach potential buyers. If you're targeting specific countries, you might even want to check out which social networks are popular in certain markets.
Before exploring paid social media marketing, populate your main profile's feed with several posts (curating content is an easy way to go). Then it won’t be completely barren of activity when visitors check it out.
Facebook advertising
Facebook is one of the most popular social networks with the most diverse user base in terms of age, income, gender and ethnicity.
That's why a wide range of brands can leverage Facebook’s targeting options that include age, gender, job title, location and interest to reach their ideal customers.
That last one—interests—is especially useful. You can use the pages that people have liked on Facebook as the basis to build ideal buyer profiles that determine who your ads reach.
Instagram advertising
Instagram's visual format and predominantly millennial audience aren't the only appeals of the platform.
It also has one of the most engaged user bases among social networks, according to data from Smart Insights. It’s not only a great platform for influencer marketing, but also for your regular unpaid posts to reach a good number of people if you use relevant hashtags. If you need help on creative, a tool like Taler can help you find the right Instagram story templates to get started.
Pinterest marketing
Pinterest is an often-under-appreciated channel. But it's also the one with the most clearly defined user base. According to Pinterest, it’s mostly comprised of female users, and HootSuite cites that many of those users have disposable income. Plus, you can drive significant traffic through free and paid efforts.
Using Pinterest is similar to scrapbooking; users create boards to collect and save "Pins" according to specific themes. It's often used to plan events, save interesting articles, and curate wardrobes, so keep that in mind when you advertise on Pinterest.
From Promoted Pins to Buyable Pins, Pinterest offers a lot of tools that make it easy to market on.
Google Ads
The first thing many people do when they want to buy something is look it up on Google. Google Ads, formerly Google AdWords, enables your site to be shown at the top of the page when customers search for relevant terms.
Google Ads offers a few different options: text ads that show up prominently in search results, and Shopping Ads that show your product photo and price in a more ecommerce-oriented format.
Conduct keyword research to see the search volume for terms that your target customers might be looking for. Many people find Google Ads intimidating because of its complicated interface, so consider hiring a Shopify Expert if you want to seize the opportunity but would rather hand it off.
Outreach: Connecting with existing audiences
Messaging about your brand won't be very effective if it only comes from you. Thankfully, the internet has made it possible for anyone to build a platform and, as a result, for you to partner with them.
Not only do the following tactics help drive traffic, but they often use content to do so—a news story or a product review, for example—and that helps you build your brand's credibility. Essentially, you’re killing two birds with one stone through each successful collaboration.
Remember: When you pitch to create these relationships, you need to constantly ask yourself, "What's in it for them?"
Reach out to bloggers
Here’s a not-so-well-kept secret about online content: Publishers are always on the lookout for fresh content and stories to tell.
With a solid pitch based on a good story or an interesting product, you can potentially win a spot on a blog or publication that your ideal customers read. Look for publications that overlap with your niche and try pitching them about your brand.
Here are a few ideas for how you can partner up:
Whatever you choose, your pitch needs to be interesting to both the writer or editor you reach out to and to their audience. Consider publications based on the right "fit" first, and look at the size of
Seek out strategic partnerships
Partnerships can be a great way to get your products in front of someone else's customers.
The key here is to look for non-competitive and like-minded brands that already attract the kinds of people you're looking for. It can take some time and luck to find and create these opportunities, but the trade-off is you can get really creative with the nature of the partnership:
Work with influencers
Big brands aren’t the only ones that can harness celebrity endorsements to market their products.
You can work with influencers—creators with sizeable audiences in your niche—to tap into an existing fanbase for traffic and get some content created about your products while you're at it.
Influencers exist on every channel from YouTube to Instagram. And while you can reach out to them directly to negotiate a deal, there are several influencer marketplaces that connect creators with brands:
Guerilla marketing
You don't need to drive all your traffic online. If you're struggling to make early sales, take your marketing offline and spread the word yourself.
You can easily turn your product into samples, consider giving some out for free. You could also create some buzz with your own pop-up shop.
Guerrilla marketing involves a combination of guts and creativity. But in the connected world we live in, it's never been easier to say, "Check out my website" to someone offline and see it.
Analyze: Reflecting back to optimize
By this point, hopefully you've tried enough tactics to see a jump in traffic and maybe even some sales. This challenge is meant to be an exercise in creating a feedback loop, where you expose your store to traffic, set a benchmark for its performance, and then work to improve it.
So now you can begin diagnosing the potential problems with your store by looking at your analytics dashboard (both in Shopify and Google Analytics), as well as the feedback you've gotten from actively promoting your store.
There are a number of reasons customers might not be buying from you and you can make informed guesses based on how your traffic behaves:
Based on these learnings, you can start tweaking things about your store so you'll have a better chance when you have your go at another round of marketing.
You need to get out there to grow
Driving traffic is all about connecting the dots between your brand and your buyers in a world of ever-growing possibilities. That's partly what makes marketing so overwhelming—the fact that there are just so many opportunities out there.
There's no one-size-fits-all approach to this. Exploring, trying, failing and improving is the only way to find out what works for you. So get your store out there, because it's the only way to grow. And if you're still struggling, check out our guide on how to diagnose and improve your store if you're driving traffic but no sales.
Source - Braveen Kumar Marketing (Shopify)
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